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Most buying decisions are subconscious.
Brand copy influences it by establishing trust and building loyalty.
Apple holds a luxury status with a high retention rate.
Follow these 5 simple steps to influence your prospect's subconscious:
1. Brand Voice
- Develop detailed voice guidelines
- Create tone of voice matrices
- Document vocabulary preferences
- Maintain consistency across channels
2. Storytelling Elements
- Develop brand narrative arc
- Create character personas
- Establish emotional touch points
- Incorporate customer journey
3. Persuasive Techniques
- Use social proof
- Execute scarcity principles
- Create urgency
- Appeal to emotions
4. Message Clarity
- Use simple language
- Execute clear structure
- Focus on one message per piece
- Use active voice
5. Brand Personality
- Define character traits
- Create personality guidelines
- Develop consistent imagery
- Maintain authenticity