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Over 4 billion people worldwide use email.
Segmented email campaigns can lead to a 760% increase in revenue.
Email copywriting can help you reach both.
Follow these 5 steps to increase your open and click-through rates:
1. SUBJECT LINE:
- Use numbers ("7 Ways to..." or "3 Days Left")
- Create urgency ("Ending Tonight" or "Don't Miss Out")
- Ask questions ("Ready to double your sales?")
- Use curiosity gaps ("The mistake everyone makes...")
2. OPENING LINE:
- Start with a surprising fact
- Address a specific pain point
- Tell a mini-story
- Ask a compelling question
3. VALUE PROPOSITION:
- Focus on benefits, not features
- Share social proof
- Compare before/after scenarios
- Address their biggest problem
4. CALL TO ACTION:
- Use action verbs ("Get," "Grab," "Claim")
- Create scarcity ("Only 5 left")
- Keep it simple (1-3 words)
- Add urgency ("Now," "Today")
5. READABILITY:
- Use short paragraphs (2-3 lines)
- Add bullet points
- Include white space
- Highlight key phrases